A civic brand for London's fastest-changing borough

Civic branding is the hardest kind. A borough brand can’t pick its audience — it must work for every resident, every age, every language group, on everything from street signage to social media.

Working with Tower Hamlets Council, we developed identity and campaign work grounded in the borough itself: bold enough to cut through on a high street, warm enough to feel like it belongs to the community it serves, and systematic enough for council teams to use without an agency on call.

Public money demands work that works. We design for that standard.