A digital backbone for a diversified group

Mapa Group operates across multiple sectors — and its digital presence had grown the way most groups’ do: one site, one system, one decision at a time, until nothing matched and nothing scaled.

We worked with group leadership to design a digital strategy worthy of the portfolio: a clear brand architecture defining how the group and its ventures relate, a unified design language flexible enough for each business, and a phased roadmap for rolling it out without disrupting trading.

The engagement gave Mapa Group what diversified businesses rarely have — a single digital front door, and a system every future venture can plug into.